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WEB

PFORPECKISH.COM

P FOR PECKISH

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Mary McCartney, though a photographer by trade, grew up as a vegetarian and cooking for her friends and family was often asked for vegetarian recipe ideas. On deciding to embark on a food blog to run alongside her cookery books, Mary approached us to create a fresh and vibrant platform to demonstrate the versatility and accessibility of vegetarian food. Taking a lead from Mary’s photography the site needed to effectively deliver to its audience Mary’s passion for good honest food, real ingredients, in easy to follow recipes.

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